Private Equity Holding AG / Net Asset Value as of December 31, 2009 processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. 

NEWS RELEASE
Zug, January 7, 2010

Net Asset Value as of December 31, 2009
The  Net Asset Value (intrinsic value) of one registered share of Private Equity
Holding  AG stood at  EUR 50.60 (CHF 75.21) as  of December 31, 2009. It rose by
EUR             1.93 compared            to            November            2009.
The  development of the Net  Asset Value, Share Price  and Discount (Share Price
versus  Net Asset Value) of one registered share of Private Equity Holding AG in
the reporting year is shown below:

+--------+-----+-----+-----------+-----------+-----------+--------+
|    Date|  NAV|  NAV|Share Price|Share Price|   Discount|Exchange|
|        |(CHF)|(EUR)|      (CHF)|      (EUR)|(basis CHF)|    Rate|
+--------+-----+-----+-----------+-----------+-----------+--------+
|31.12.09|75.21|50.60|      34.00|      22.88|        55%|  1.4863|
+--------+-----+-----+-----------+-----------+-----------+--------+
|30.11.09|73.37|48.67|      30.00|      19.90|        59%|  1.5076|
+--------+-----+-----+-----------+-----------+-----------+--------+
|31.03.09|71.76|47.28|      15.40|      10.15|        79%|  1.5177|
+--------+-----+-----+-----------+-----------+-----------+--------+

Private  Equity  Holding  AG  (SIX:  PEHN),  managed by Alpha Associates, offers
investors  the opportunity  to invest,  within a  simple legal and tax optimized
structure,  in a broadly  diversified and professionally  managed private equity
portfolio.
For           further           information,           please           contact:
Claudine        Birbaum,        Investor       Relations,claudine.birbaum@peh.ch
,         phone         +41         41 726 79 80
orhttp://www.peh.ch< http://www.peh.ch/>



The number of outstanding shares used for calculation of the Net Asset Value per
share     amounted    to    3,877,077 as    of    December    31, 2009 (November
30, 2009: 3,885,023). The   calculations   are   prepared   in  accordance  with
International   Financial   Reporting  Standards  (IFRS)  and  pursuant  to  the
guidelines  of the  European Venture  Capital Association  (EVCA). The Net Asset
Values of the fund investments are based on the most recent report of the latest
NAV (net asset values) as reported by the funds. Unlisted direct investments are
rated  at Net Asset Values. The Net  Asset Value of listed direct investments is
the  market  value.  Based  on  a  composite  assessment  of all appropriate and
applicable  indicators of the Net Asset Value, Private Equity Holding AG makes a
good  faith estimate of  the Net Asset  Value as of  the valuation date. The Net
Asset  Values are  calculated under  a going  concern assumption.  The Net Asset
Value  of Private Equity Holding AG is computed  as of the end of each month and
published  four trading  days after  the cut-off  date. The  different reporting
cut-off  dates of the individual companies and funds in which participations are
held  can lead  to short-term  distortions and  cause discrepancies  between the
published  Net Asset Value and the actual  total value of Private Equity Holding
AG?s net assets.





[HUG#1371067]



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Private Equity Holding AG
Innere Güterstrasse 4 Zug null

WKN: 906781;ISIN: CH0006089921;

    News Release: http://hugin.info/130308/R/1371067/335428.pdf