Since the 1970's, liquid Dawn dish soap has helped millions of Americans tackle kitchen clean-up after a messy meal. The brand regularly researches consumer habits, and according to that research the way people do dishes has slowly been changing since the brand launched more than 50 years ago. Today, more than half of Americans say they clean the dishes as they prepare food, instead of waiting for one big post-meal clean-up.
'Cleaning as you go is something we do all around our homes today to try and stay ahead of the mess,' says
Dawn's innovation team spent more than five years designing a new spray-foam formula that works on contact to remove food from dishes. While traditional dish soap needs to be combined with water to form suds, with Dawn Powerwash no water is required until the final rinse. The sprayer features a first-of-its-kind nozzle with a spray chamber that mixes the product with air to create suds that spread evenly over surfaces, loosening burnt-on, baked-on messes. The new, unique formula eliminates the need to soak dishes overnight, and studies show that it delivers five times faster grease cleaning than non-ultra Dawn. The design transforms the dishwashing experience, with three simple steps: spray, wipe, rinse.
Dawn Powerwash Dish Spray is designed as a refill model, with a reusable sprayer that disconnects from an empty bottle and can be easily attached to a 16 oz. refill. This design allows consumers to make a one-time purchase of a 'Starter Kit' with a sprayer and bottle, and then buy a refill in one of three scents: Fresh, Apple and Citrus.
Dawn Powerwash & Celebrity Chef
With Dawn Powerwash Dish Spray, cleaning as you go is easier than ever. To prove it, the brand is partnering with award-winning chef
'One of the first things that I learned at culinary school is the 'clean as you go' rule, which prevents messes from building up and removes clutter in the kitchen,' says Stone. 'But sometimes burnt-on messes can be tough to clean without a proper soak. With Dawn Powerwash Dish Spray, there's finally a product that will help professional chefs and at-home chefs alike keep their sink empty and kitchen clean so once the prep is done, so are the dishes.'
Together, Dawn and
In the midst of football season,
On
Cold temperatures and snowy afternoons call for cozy meals inside.
The recipes will be available at www.dawn-dish.com beginning in late January.
About Dawn
Dawn, America's #1 dish liquid*, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home. For more information about the Dawn family of products, including Dawn Powerwash Dish Spray visit www.dawn-dish.com.
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.
*Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e 1/4/20.
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