PVR Limited Announces Opening of 3 Screen Multiplex in Jamnagar at JCR the Entertainment World, Gujarat
September 03, 2021 at 01:52 am EDT
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PVR Cinemas announced the opening of its First Cinema in Jamnagar and the 15th property in Gujarat, with its 100% vaccinated staff. As part of its expansion strategy in tier II and tier III markets, PVR Jamnagar Cinema located at `JCR - The Entertainment World' is designed to offer an enhanced and modern cinematic experience to match the rising aspirations of audiences in smaller towns. The new 3-screen multiplex is equipped to offer a hygienic, safe and secure cinematic experience along with new-age technological solutions, curated food offerings and modern interiors to address the out-of-home entertainment needs of people. With the opening, PVR's total screen count in Gujarat stands at 68 screens across 15 properties, augmenting its presence to 247 screens in 59 properties in Western India. Located in Jamnagar, home to the world's large oil refinery, the Cinema brings the best in class movie watching experience closer to the residents of the city. The multiplex is situated at one of the biggest entertainment hubs in the city, `JCR The Entertainment World', an ideal stopover to relax and rejuvenate. The 3-screen PVR property is spread over an area of 30,000 sq. ft. and can house up to 706 audiences. Additionally, the new property in the city is integrated with modern in- cinema technologies like 2K RGB Laser projection system, Dolby 7.1 surround sound and next generation 3D system, ensuring excellent visual and sound experience for an enhanced cinema-viewing experience. In order to minimize human contact, digital transactions have been enabled via e-wallets. To further facilitate paperless movie ticket purchases at the box office, QR codes that can be scanned to enter the cinema will now be sent to customers' phone. One can also pre-book meals from the dedicated ordering and pickup counters via the PVR app to ensure social distancing. Use of UV cabinets to sterilize all food packaging, Installation of fiber and glass shields, social distancing marked queuing are some of the safety protocols that have been adopted. Standard Operating Procedures (SOPs) as laid down by the Ministry of Information & Broadcasting will be strictly adhered to as part of normal safety and hygiene standards. With this opening, PVR strengthens its growth momentum in Fiscal Year 2021-22 to expand its presence in every corner of the country with 849 screens at 177 properties in 72 cities (India and Sri Lanka).
PVR INOX Limited is a film exhibition company in India with approximately 1713 screens across 362 properties in 115 cities in India and Sri Lanka. The Company is engaged in the business of movie exhibition, distribution and production and also in-house advertising, sale of food and beverages (F&B), gaming and restaurant business. It is involved in the theatrical exhibition business and allied activities under brand, PVR INOX. It offers features, such as premium large formats (PLF) for a wider viewing area through formats like BigPix, ScreenX, P[XL]. The Company also prioritize sound and electroacoustic enhancements to deliver an audio-visual journey through IMAX, ICE, 4DX, MX4D, and Onyx. Its other brands include Insignia, Director's Cut and Luxe. It offers a range of F&B options catering to diverse tastes, from gourmet delights to healthier alternatives. Its subsidiaries include PVR Pictures Limited, Shouri Properties Private Limited, Zea Maize Private Limited and PVR Lanka Limited.