Pyrum Innovations AG has signed a contract with premium tyre manufacturer Continental for the supply of recovered carbon black (rCB). With the conclusion of the contract, there are now long-term serial supply contracts for all of Pyrum's core products, in addition to the contract for the supply of pyrolysis oil to BASF SE. The contract with Continental follows the joint development agreement that has already been in place for a year, the aim of which is, among other things, to further optimise and expand the recycling of used tyres through pyrolysis.

Since then, Pyrum has proven in various audits to meet basic automotive industry standards and, for example, recently received ISO 14001 certification for its environmental management system. In addition, Continental has already held a strategic minority stake in Pyrum since its IPO in 2021. In the long term, Pyrum and Continental are aiming for a circular economy concept for the recycling of end-of-life tyres in order to reduce the use of fossil raw materials as well as CO2 emissions in the production and recycling of tyres.