QYOU Media Inc. has announced an agreement with Bollywood Hungama to launch Bollywood Hungama - Powered By The Q, a new Connected TV (CTV) channel in Fourth Quarter 2023. The new channel will leverage the combined power of both companies in the world of social media with the long standing status of Bollywood Hungama as India's premiere web based and social media destination featuring all news and gossip surrounding the world of Bollywood and the India entertainment business. Bollywood Hungama - Powered by The Q will be exclusively available on the Q Play+ app along with leading Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and other Connected TV (CTV) brands.

The addition of this new channel strengthens the network's growing list of channels in the emerging FAST (Free Ad Supported TV) channel ecosystem, marking a significant milestone for QYOU Media India, as it bolsters its commitment to delivering top-quality, entertaining content to its diverse and ever-growing audience base. Bollywood Hungama is the second major QYOU partnership in 2023 for CTV channels following the recently announced partnership and launch of Sadhguru TV, with global spiritual master Sadhguru. The driving momentum for these partnerships is the explosive growth of the global CTV (Smart TV) industry which has also begun to expand its impact in India in recent years.

The India CTV (Smart TV) market has tripled in size in the last 18 months with homes using CTV expected to grow to 60 million by 2025. While still relatively nascent in India in terms of television ad spend, the CTV industry globally is now responsible for generating $25.9 billion in ad revenue in 2023 according to Group M's midyear forecast. With the introduction across CTV platforms of AI-driven recommendation engines, Automatic Content Recognition (ACR) and overall data- fueled TV performance, the CTV industry is expected to dominate television viewership and ad revenue growth going forward.

In the last year over 90% of all televisions sold in the country of India were Smart TV's.