QYOU Media Inc. has announced the launch of the latest updated version of its casual mobile gaming app, Q GamesMela. The new release marks the launch of a new "freemium" capability wherein game players can win cash prizes and awards via both free and real money gaming engagements. The app is designed to allow players with a wide range of skill levels to select from a variety of game play methods including single player, multi player and tournaments.

In addition, cash prizes will be awarded to winners in both the free and real money gaming contests with the opportunity to boost winnings by combining them across either form of gameplay. Games available include the addictive 2 minute gameplay of LUDO along with classic skill based games including Gin Rummy, Solitaire and Call Break. Q GamesMela will be simultaneously launching a more extensive marketing campaign across social media and via influencer marketing.

The company will be working with a variety of gaming influencers to promote the new app, including via their own owned and operated influencer marketing agency, Chtrbox. In addition, the app will be featured over the coming months on the various Q owned and operated channels in India on both broadcast and connected TV platforms.