R.R. Donnelley & Sons Company has enhanced the go-to-market platform of its Direct Marketing Group (DMG) to deliver increased ROI to organizations focusing on optimizing their marketing strategies. With the direct mail channel being core to the DMG offering, this specialized group has developed a simplified three-phase approach -- identify, create, deploy -- that fuses audience insights and creative expertise with intentional delivery strategies to meet the needs of performance-minded marketers: Identify, understand and prioritize the right audience; Create messaging and design that drives awareness and response; Deploy coordinated direct marketing campaigns via scheduled, automated or complete journeys. Evving marketer requirements -- quicker, more sophisticated personalization and deeper integration with all channels -- have accelerated growth in digital direct mail utilization and automation solutions.

As one of the largest digital print networks in the world, RRD's recent installments of next-generation digital press technologies adds enhanced quality, capabilities, and capacity to deliver 1:1 marketing at scale. Combined with ongoing investments in automation, in both existing and new solutions, the company is committed to continually meeting the changing needs of its clients.