R. Donnelley & Sons Company announced the launch of its Global Brand Solutions, an alignment of four refined service pillars -- branding and creative, production at scale, marketing automation, and content and editorial services -- under the RRD GO Creative go-to-market offering. RRD's Global Brand Solutions simplify and centralize the creative support brands require to communicate clearly and consistently, achieve business goals, and establish authenticity in the marketplace. The capabilities and services that form the foundation of this offering include: Branding and creative - A global team of creative directors, designers, photographers, videographers, and production artists with an extensive background in defining brand identity and building digital, print and experiential materials that develop customer loyalty, retention, and competitive advantage; Creative Production - Experienced professionals who refine processes and build and manage workflows, providing an efficient, effective solution for creative production at scale; Creative automation - A custom service stack that includes a proprietary creative marketing tool engineered to streamline labor-intensive aspects of producing variable materials and customizations, support volumes of any size, and ensure accuracy while meeting all brand standards; Content and editorial services - An editorial service providing access to specialized copywriters, content strategies, market analysts, and editorial project management professionals based in the U.S. and Canada.

In addition to the four pillars highlighted above, Global Brand Solutions includes RRD's proprietary remediation service, RemediAd, which leverages AI to produce accessible and compliant PDF documents and digital access at scale.