Re:NewCell AB (publ) strengthens its commercial team with the addition of Tricia Carey as Chief Commercial Officer. Mrs. Carey is a seasoned fashion industry executive with more than 25 years of experience promoting more circular and more sustainable materials within fashion. She has also been a catalyst for the industry-wide conversation around the shift to more climate-friendly and resource-efficient materials as a board member at Textile Exchange and Accelerating Circularity.

Prior to joining Renewcell, Mrs. Carey held the position of Director of Global Business Development at the leading Austrian fiber producer Lenzing. About Tricia Carey: Throughout her career, Tricia believes in ‘progress over perfection'. As an advocate for innovation and circularity in the textile and apparel industry, she recently joined Renewcell to accelerate the commercial development of Circulose®, making fashion circular.

With a vast global network, as well as experience in brand building, and business development, she will be an important partner to close the loop and optimize the benefits of Circulose®. For more than twenty years, Tricia held various commercial management positions at Lenzing Fibers to establish the TENCEL™ brand, build mill partners and set retailer specifications. Her roles comprised marketing, Americas business development, and global denim segment expansion including the creation of the Carved in Blue platform and numerous collaborative collections with mills and brands.

Tricia holds a bachelor's degree in Fashion Merchandising from The Fashion Institute of Technology, as well as certificates in Digital Marketing and Strategy from Cornell University and MIT.