ReadCloud Limited announced the appointment of experienced executive, Peter Williams as National Sales Director. Peter will commence on 1 March 2018 to build ReadCloud's national sales team to accelerate sales growth. Peter brings extensive experience in Software as a Service (SaaS) sales methodology and in leading and building software sales teams. Peter has over 30 years business experience and 20 years IT experience including in senior roles in a $2 billion+ global enterprise. Peter has been the Sales leader at several IT services companies including InvoiceSmash and most recently at Cloudster.