Reborn Coffee, Inc. announced a strategic partnership with Hour Loop, Inc. to offer the Company's high-quality coffee products on Amazon through the Amazon Marketplace program. Hour Loop is a leading online retailer engaged in e-commerce operating in the U.S. market, operating as a third-party seller on multiple leading e-commerce platforms and is one of the top 5 Amazon resellers. Hour Loop purchases products and resells them on Amazon where hundreds of millions of customers shop each month.

Under the partnership agreement, Hour Loop will purchase, carry and handle Reborn coffee products as well as manage listings, logistics, marketing, inventory management, price monitoring and platform integration on Amazon Marketplace. Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell products directly to consumers on a fixed-price online marketplace alongside Amazon's regular offerings. Initial Reborn products will include whole beans, pour over coffee, cold brew, cold brew ice cream etc.