Reed's, Inc. Appoints Chris Burleson as Chief Commercial Officer
February 06, 2023 at 08:00 am EST
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Reed's Inc. announces the appointment of Christopher Burleson as Chief Commercial Officer. Joining the Company's executive leadership, Burleson brings over 15 years of progressive sales leadership experience to Reed's. As Chief Commercial Officer, Burleson will lead the sales organization as well as partner with the operations department to streamline supply chain and cost reductions initiatives. He will also focus on strategic partnerships and growth opportunities leveraging his financial experience enhancing profit targets.
Throughout his career, Burleson successfully developed and executed sales strategies in the emerging beverage space. He has a track record of leading teams to drive results in dynamic retail landscapes while functioning as a cross- departmental leader. Burleson was formerly the Vice President of Sales, US-Retail at Fever-Tree Drinks, Plc, where he was responsible for the creation, implementation and execution of its retail strategy for the U.S. He grew their account base by over 100,000 new points of distribution and increased velocity per outlet in new and existing retailers.
In addition to Fever-Tree Drinks, Plc, Chris was the Chief Commercial Officer for Kin Euphorics, a start-up beverage company where he oversaw distribution implementation and product commercialization. He previously worked in various sales roles at Voss Water of Norway, Pop Water, Inc., and Jones Soda.
Reedâs, Inc. owns a portfolio of handcrafted, natural beverages, which sells in over 45,000 outlets nationwide. These outlets include the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, liquor stores, and on-premises locations including bars and restaurants. The Company provides craft beverages under the Reedâs, Virgilâs, and Flying Cauldron brand names. Reedâs portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules and hard ginger ales. The Virgil's brand offers an array of flavored sodas, including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in six zero-sugar varieties. Flying Cauldron is a non-alcoholic butterscotch beer. Reedâs Craft Ginger Beer line includes varieties with a mix of bottles and cans, including Reedâs Original Ginger Beer, Reedâs Premium Ginger Beer, Reedâs Extra Ginger Beer, Reedâs Strongest Ginger Beer, and others.
REED'S, INC. 
