Roku, Inc. is making TV better than ever, with more ways to personalize and elevate viewing experience. Over the next few months, Roku is introducing Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all U.S. devices. Plus, cars will be hitting the roads of Roku City, bringing it iconic digital downtown to life even more.

This updates further demonstrate Roku?s commitment to providing a best-in-class TV streaming experience. Turn TV into a masterpiece with Backdrops: The state of TV can shift the mood of home. Research shows that 86% of TV buyers want a TV that fits in seamlessly with their decor.

Roku?s new feature Backdrops instantly transforms TV into a work of art and makes it the centerpiece of the house. Simply browse through a wide catalog of free delightful artwork, including famous classics, museum collections, abstract designs, and more, and choose the art to update the vibe of room. Users can select their favorite artwork or easily upload digital art or family photos to curate their very own collection to display.

Get the best picture quality automatically with Roku Smart Picture: A Harris Poll survey commissioned by Roku shows that about 91% of smart TV viewers don?t adjust picture settings often as they watch different types of content, such as sports or movies. Yet 70% of smart TV buyers say picture quality is a key feature when purchasing a TV. With Roku Smart Picture, it can get the best picture quality for Roku TV device without having to change the settings.

As apps stream, Roku Smart Picture adjusts the backlighting, uniformity, and colors based on the type of TV. Additionally, Roku Smart Picture automatically optimizes the brightness and colors and selects the best picture mode?i.e., sports, movies, vivid, and standard?for the content you?re watching, offering a better TV viewing experience. Cars are hitting the roads of Roku City: Roku City is TV?s biggest and most beloved digital downtown that on average reaches more than 40 million active accounts every month.

According to internal Roku data two in three Roku users would take a trip to Roku City if offered. Today, we?re excited to announce we're bringing TV and movie cars to the streets of Roku City. From an ice cream truck to a secret agent?s favorite sports car, these dynamic additions will add a new layer of Easter egg fun to screen.

Vehicles will change, keeping guessing and bringing favorite city to life like never before. Take browse and discovery to the next level with: IMDb ratings: In the coming weeks, it can expect to see IMDb ratings across entertainment details pages, keeping in the know on what peers have rated TV shows and movies before dive in. Plus, it also populating a new row within What to Watch that will feature highly rated IMDb titles, so users can tune in with ease; Trailers: With trailers coming to entertainment details pages across the platform, it can seamlessly preview TV shows or movies, allowing to feel confident in selection; Save List Updates: It has made Save List even smarter.

Now, when a TV show or movie on Save List drops in price or when new seasons or episodes are available, It'll let know with badge updates right on the entertainment tile, bringing titles that may have been at the end of list right to the front. Ultimate companion is the Roku Mobile App: As an extension of the Roku streaming experience, the Roku Mobile app helps discover new content, control TV, launch apps, and so much more. Updates to the app include: New navigation bar: Users will now be able to browse between five universal tabs: Home, Search, Remote, Devices, and Account; Top Searched TV and Movies: With the all-new ?Top Searched TV and Movies?

row, it can scroll through what?s popular with other streamers and tune in. The row will be populated with daily searched TV shows and movies from across the platform; Search updates: With a full keyboard, searching has never been easier, and now the results will be more visually immersive while search or browse through new categories, actors, and other topics. Availability: All software updates will be available to Roku users in the coming months.

Roku Smart Picture is coming to all Roku TV models. Any Roku-branded TV purchased in the spring of 2024 and onward will come with Roku Smart Picture as the default, and those purchased before that date will need to enable it (in picture settings).