Roku, Inc. announced that Dan Jedda, 51, will join the company as Chief Financial Officer, effective May 1, 2023. He will report to Anthony Wood, Founder and CEO. Jedda will succeed current CFO Steve Loudon, who announced he was leaving Roku last year.

Loudon will work closely with Jedda to ensure a smooth transition when he departs the company in August. Since 2020, Jedda has been the Chief Financial Officer at Stitch Fix. He oversees global corporate finance, investor relations, financial planning and reporting, accounting, tax, treasury, and internal audit.

Prior to Stitch Fix, Jedda worked at Amazon for 15 years, predominantly as Vice President and Chief Financial Officer for Digital Video (including Amazon Studios), Digital Music, and the Advertising and Corporate Development organizations. He also oversaw the Digital Video and Advertising Economist and Analytics team. Before his stint at Amazon, Jedda served as a Controller for Toshiba America.

He also spent several years at Honeywell and ADC Telecommunications in various business finance roles, including treasury and internal audit. He received a B.A. in accounting and finance from the University of St. Thomas and an MBA from the University of Minnesota.