Roland Corporation has officially opened the brand-new Roland Store in the heart of London's iconic Denmark Street, as part of the continued effort to provide unique in-store experiences globally. Roland, which celebrated its 50th anniversary this year, is a electronic musical instrument brand operating through a network of music dealers and store-in-store locations around the globe. The latest Roland Store in London is part of an ongoing global mission to support musicians via creative, engaging, and personalized retail experiences.

Music enthusiasts who shop at Roland Store London can experience a host of services developed to give them a lively and personalized retail experience. Customers can pre-book demonstrations of a wide range of Roland and BOSS products, via Roland's Demo-On-Demand service. Highly trained Roland Product Specialists, who are musicians and gear experts in their own right, are on hand to help visitors deepen their relationship with their music and continually support them in their own practice via numerous aftersales care sessions.

Additionally, Roland's proprietary ASX technology gives users a truly customizable in-store shopping experience by adjusting the lighting, audio, and video content in the store to the customers' taste. Roland plans to replicate this format in all future Roland Stores in the years to come. As Roland continues to provide more of these elevated retail experiences in new locations around the world, selecting areas that are at the heart of regional music making remains crucial.

The London location is at the heart of music, media, and culture and is often described as the birthplace of the British music industry. As Roland forges ahead to expanding locations in Japan and other key positions globally, continuing to meet musicians where they are will remain a top priority.