Per this partnership, FreeWheel will now work with Sabio as one of its newest supply-side platform (SSP) partners.
This partnership pairs both companies' differentiated strengths to deliver several synergistic and timely key benefits to publishers in today's fast-changing, complex and increasingly diverse TV ad landscape.
FreeWheel, on the one hand, works with the majority of publishers across the TV ad ecosystem. And so, by teaming up with Sabio, the latter's clients now have access to an even wider array of premium video ad inventory.
Sabio, meanwhile, is well-versed in effectively reaching diverse audiences at scale and running culturally relevant campaigns on CTV/OTT that resonate with today's multicultural marketplace, powered by its proprietary 55MM validated household graph.
The end result is a combined offering that gives publishers access to previously untapped sources of premium video ad inventory, including a much needed focus on reaching diverse audiences. This integration further cements Sabio as an industry leader in supply path efficiency, as 70 percent of its current supply is through direct partnerships.
"We're proud to partner-up with FreeWheel and look forward to working with them to help publishers reach and engage with general and multicultural audiences, in the most direct, brand safe and high-quality way possible," said
"Multicultural audiences continue to be an untapped market for advertisers and brands. Together with Sabio, we are able to expand on the growth opportunity across CTV and are committed to finding and innovating with new solutions that help our partners navigate the ever-evolving TV ad ecosystem," said
In 2024, the multicultural media ad market is expected to surge to a record
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in
About
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Neither the
Media Contacts:
investor@sabio.inc
Phone: 1.844.974.2662
investor@sabio.inc
jiyan@sabioholding.com
elaine_wong@comcast.com
1 https://www.pqmedia.com/product/United-States-Multicultural-Media-Forecast-2023-2027/
2 https://thehill.com/homenews/4412311-multicultural-americans-majority-population-2050/
SOURCE
© Canada Newswire, source