Sabio Holdings Inc. announced that its wholly-owned App Science ("App Science") business is rolling out a new AI feature within its Insights analytics dashboard. The new addition leverages Natural Language Processing (NLP) to provide automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. App Science's Insights solution provides clients with actionable data for more effective campaign measurement across devices and publishers.

Within the dashboard, clients are able to measure campaign reach, gain rich audience insights, view campaign frequency, and analyze overall campaign impact. Clients are also able to see reach among target audiences, including culturally diverse audiences. These insights help clients monitor their campaigns, enabling them to make real-time optimizations and inform future media planning.

With the new feature, clients can use the built-in AI tool to automate and further analyze the findings. The tool provides quick written analysis on campaign performance to help clients easily apply learnings. The new AI feature is available immediately and in use currently by App Science clients.