Sanrio Company, Ltd. announced appointment of Yuko Akiyama as Director, Shizuko Kamoda as Outside Director; Wataru Nakatsuka as Senior Managing Director Responsible for Corporate Management Division, General Affairs Division; Yasuyuki Otsuka as Senior Managing Director Responsible for Asia Business Division; Jiro Kishimura as Senior Managing Director Responsible for Internal Control Division; Kiyoshi Saito as Managing Director Responsible for Europe & Americas Business Division, and Digital Licensing Division. Company announced retirement of Kosho Nomura Senior Managing Director Responsible for General Affairs Division. Company appointed Eiji Fukuda as Managing Executive Officer Responsible for Corporate Management Division, Corporate Planning Department and Tatsuya Yamashita as Managing Executive Officer Deputy Executive Manager Responsible for Asia Business Division.

Company announced retirement of Saori Watanabe as Managing Executive Officer. Yuko Akiyama Graduated from Keio University, Faculty of Law, Department of Political Science March 2000 Joined Hakuhodo Inc. April 2000 Joined Wieden+Kennedy Tokyo June 2006 Joined Google Japan October 2011 Head of Device Marketing Japan, Google Japan November 2017 Head of APAC Product Planning, Google Nest January 2020 Joined the Company Managing Executive Officer, Executive Manager, Responsible for Global Digital & Marketing Division (to present) January 2023. Shizuko Kamoda Graduated from Chuo University, Faculty of Law, Department of Law in March 2004 Chuo University, Graduate School of Law, Completed in March 2007, Supreme Court Judicial Research Institute, Completed in November 2008, Lecturer at Chuo University Graduate School of Law in April 2009, Secretariat of Supervisory Commission for Public-Private and Private-Private Competitive Tenderings, Cabinet Office (part-time) in April 2013, Representative of RITA Law Office June 2018, External Director, S Foods Corporation (current position) in May 2019, Graduate School of Business Administration, Kobe University (MBA) Completed in October 2019, Member of Administrative Appeal Committee, Kokubunji City (to present) in April 2020, Member of the Audit Committee of Daisei every24 Corporation (to present) in March 2023.

Eiji Fukuda Joined the Company in April 1988, General Manager, Executive Management Department in April 2013, Executive Officer, Executive Management Department in April 2015, Executive Officer, Global Business Department in April 2017, Executive Officer, Global Business Division and Corporate Planning Department in April 2020, Executive Officer, Corporate Planning Department in April 2022 Executive Officer, Corporate Planning Department (to present) in April 2023. Tatsuya Yamashita Joined the Company in April 1990, General Manager, Product Planning Department in April 2013, General Manager, Sales Management Department in April 2021 and Executive Officer, Product Sales Division is April 2022.