Sanrio Company, Ltd. Announces Expansion of Digital Business
March 27, 2024 at 03:00 am EDT
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Sanrio Company, Ltd. announced Expansion of digital business The "Game Business Department" and "Digital Design Department" were newly established within the Business Strategy Division.
"Digital Licensing Division" was newly established to strengthen the company structure. The "Brand Strategy and Operations Department" was newly established within the Global Digital & Marketing Division to handle global character branding strategy and management. Additionally, the Global Digital & Marketing Division was renamed as the "Global Brand Management Division."
The DX Promotion Section was newly established within the Corporate Planning Department to strengthen the Digital Transformation (DX) operations. Also, the Data & Technology Department was newly established within the Global Brand Management Division. The "Human Resources Planning Department" was newly established within the General Affairs Division to strengthen the human resources function that is the backbone of global management.
Sanrio Company, Ltd. is a Japan-based company mainly engages in the planning and sales of social communication gift products, theme park business and others. Social Communication Gifts business mainly involves in the planning and sales of social communication gifts, as well as greeting cards, publications, the production and sales of video software, and the licensing and management of copyright. The Theme Park business operates theme parks, and plans and provides musicals and others. In addition, the Company is also engaged in the sale and leasing of robots, automobile loan, property and casualty insurance agency business and others.