Sanrio : Notice Regarding Newly Appointed Managing Executive Officer

July 14, 2021

Company Name: Sanrio Company, Ltd.

President and Chief Executive Officer: Tomokuni Tsuji

Securities Code: 8136, First Section of Tokyo Stock Exchange

Inquiries: Jiro Kishimura, Managing Director

Tel.: [phone]

Notice Regarding Newly Appointed Managing Executive Officer

Sanrio Co., Ltd. announced at its Board of Directors Meeting held on July 14, 2021, the appointment of a new managing executive officer. The details of this appointment are as follows.

1. Name and biography of newly appointed managing executive officer

Name		Biography
(Date of Birth)
	Mar. 1992	Graduated from Musashino Art University,
		Department of Visual Communication Design
	Apr. 1992	Joined DENTSU INC.
		Creative Direction Department Division1
		Copywriter
Saori	Jan. 1998	Communication Design Center
Watanabe		Creative Producer
(May 7,1969)	Apr. 2014	Creative Direction Department Division3
	Creative Director
	Jan. 2015	Promotion Produce Department
	Communication Director
	Jan. 2016	Business Development Department
	Chief Solution Director

2. Proposed Date of Appointment August 1, 2021.