Emarsys, an
'It is vital that brands learn from the data-driven, digital-first approach they took in 2020 and incorporate these learnings into all elements of their omnichannel marketing,' said
According to Gartner, 'Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. The report recognizes SAP for its industry-specific templates to ease user adoption as well as measurement and reporting and service and support.'
'We believe our position as a Leader in this report validates the overall features of the SAP Customer Experience portfolio,' said
Acquired by SAP in 2020, Emarsys empowers digital marketing leaders and business owners with an omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies, the platform enables brands to accelerate time to value, deliver superior one-on-one experiences and produce measurable results fast. The customer engagement platform is part of the larger SAP Customer Experience portfolio, which also includes the SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud solutions.
To learn more, download a complimentary copy of the report, including Gartner's in-depth analysis of the personalization engines landscape.
Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.
Media Contacts:
*Gartner, 'Magic Quadrant for Personalization Engines,'
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the
2021
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
(C) 2021 Electronic News Publishing, source