Scholastic announced that Sasha Quinton has been named Executive Vice President and President, School Reading Events. Previously EVP and President, School Book Fairs, Ms. Quinton brings growth-focused, strategic leadership to the newly combined U.S. Book Fairs and Book Clubs divisions. In this new role for the Company, Ms. Quinton continues to be a member of the executive committee, reporting to Scholastic President and CEO Peter Warwick.

Ms. Quinton has appointed a new School Reading Events management committee, tapping proven leaders who successfully transformed the Book Fairs business during the pandemic, one of the most challenging periods in the division's history, and have delivered double-digit growth and historic participation since. They also rebranded the trusted Fairs franchise with a bold character-forward design, modern aesthetic, and child-first approach. Ms. Quinton brings more than two decades of publishing, retail, distribution, and marketing experience to her role and has developed a reputation as a publishing industry thought leader.

Before joining Scholastic, she served as head merchant for Barnes and Noble Inc., she spent a decade at ReaderLink Distribution Services. In her role as SVP, Marketing, she designed bespoke book programs for the nation's leading retailers across channels--from mass merchants to grocery chains--and oversaw all of the distributor's marketing functions, including merchandising, purchasing, product strategy, and development.