SEC Newgate S.p. A announced the establishment of a new commercial venture, SEC Newgate CEE (Central Eastern Europe) to accelerate the Group's development across the Eastern Europe Region. SEC Newgate CEE is a newly incorporated agency, in which the Group has a 55% ownership with the balance held by the agency's senior management. The agency's co-founders are Publicis Groupe veterans Sebastian Hejnowski and Zofia Bugajna-Kasdepke, previously responsible for MSL Group's growth in CEE, and Joanna Poniatowska, former brand manager of TVN Grupa and Vogue Polska. From the hub based in Warsaw, the office is launched with 20 specialists, bringing together industry experts in PA, PR and Creativity, and serving a range of clients. The new addition to SEC Newgate group will be responsible for business opportunities and expansion of activities in Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Lithuania, Latvia, Estonia, Belarus, Ukraine, and Moldova.