SEMrush Holdings, Inc. acquired Backlinko LLC from Brian Dean for $4 million.
January 18, 2022
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SEMrush Holdings, Inc. (NYSE:SEMR) acquired Backlinko LLC on January 13, 2022. On joining Semrush, Backlinko founder Brian Dean and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.
SEMrush Holdings, Inc. (NYSE:SEMR) completed the acquisition of Backlinko LLC from Brian Dean for $4 million on January 13, 2022.
Semrush Holdings, Inc. is a provider of an online visibility management software-as-a-service (SaaS) platform. The Companyâs platform enables companies globally to identify and reach the right audience for their content, in the right context, and through the right channels. The Company utilizes proprietary technology and machine learning capabilities to aggregate, cleanse, and analyze broad and deep datasets to derive differentiated insights and analytics for its customers to manage their online visibility. Its ability to aggregate, crawl, and process massive data sets, including search engine, Website traffic, backlink, online advertising, panel, and social media data, combined with its ability to obtain data from its customers through application programming interfaces (APIs), enables its software to generate a comprehensive view of a companyâs online visibility profile and identify the specific keywords, advertisements, third-party websites, and content that are driving traffic.