Serta Simmons Bedding (SSB) announced the launch of its new Beautyrest Black® Collection. Alongside the launch, the company also announced a new Beautyrest® marketing campaign which brings back a modernized version of the iconic bowling ball commercial which first appeared 29 years ago. The new Beautyrest Black mattresses, as well as the other anchor products in SSB?s portfolio and elements from the new Beautyrest campaign, will be hitting retail floors throughout the second quarter and will also be showcased at the Summer Las Vegas Market taking place July 28 ?

August 1, 2024. The new Beautyrest Black Collection launched in mid-April, and by the end of the second quarter, SSB will have shipped samples to nearly 5,000 retail store locations across more than 190 dealers.