ServiceNow announced it has hired Vanessa Smith to serve as Senior Vice President, Global Go-to-Market. In this newly created position, Smith will oversee the company’s global go-to-market strategy, with a focus on maximizing success and accelerating time-to-value for ServiceNow’s customers. She will report to Kevin Haverty, Chief Revenue Officer. Vanessa Smith, SVP of Global Go-to-Market, Smith’s appointment expands on company’s July announcement of the evolution of its go-to-market functions to drive deeper customer success and continue to build an exceptional partner ecosystem as ServiceNow scales growth to $10 billion in revenue and beyond. As head of company’s global go-to-market function, Smith will lead the company’s unified approach to customer engagement across the relationship lifecycle. Her scope includes the top accounts program, focusing on company’s large customers, as well as the Inspire Program, which provides digital transformation strategies and resources for company’s customers. Smith also will oversee company’s value management program, Now Value, and industry solution teams which bring together sales, marketing, and product to unlock innovation and deliver exceptional customer outcomes. A 16-year veteran of SAP, Smith most recently led the SAP SuccessFactors Line of Business in North America. With an emphasis on driving customer success, she was responsible for SuccessFactors North America’s sales and go-to-market strategy, overseeing core operations including pipeline development, demand management, and revenue growth. Previously, she was regional vice president for SAP’s Strategic Customer Program, where she was responsible for identifying and driving multi-year, technology-enabled strategic engagements that helped organizations simplify their operations and innovate to win in the digital era. Prior to that she held several leadership positions in SAP’s industry value engineering organization.