SharpLink Gaming Ltd. and SB22 Inc. announced that the companies have joined forces to disrupt the current Event Wagering industry with a solution built specifically for U.S. sports betting and iGaming operators. The agreement calls for the full integration of SharpLink's proprietary C4 BetSense, an AI-powered audience acquisition technology, with SB22's GLI-33 Certified Fi22 sports betting platform. SharpLink and SB22 have teamed to exploit the power of SharpLink's innovative C4 BetSense through its full integration with SB22's next generation sports betting platform to: promote fan activation and retention offers that are deeply personalised and relevant to each user's individual sports passions, betting preferences and styles of betting; inspire calls to action that are expected to result in more pronounced fan engagement and retention rates for operators; deliver superior online user experiences that, in turn, inspire players to return more frequently to an operator's mobile app to engage in the fun and gameplay; and provide operators with what is expected to be notably higher rakes of bets wagered through the turkey platform." SB22's fully customizable platform is GLI-33 Certified by Gaming Laboratories International and is expected to empower sportsbook and casino operators with the ability to scale their fan activation strategies, driving material revenue growth.

Completely integrated from the ground-up using a technology stack, it is the first mobile-centric, iOS-and Android-native, fully automated, AI-powered, cloud-capable and VR/AR-ready sports betting platform on the market. SharpLink and SB22 have commenced with integrating C4 BetSense into SB22's tech stack and expects to test the solution beginning at the mid-way point of the 2023/2024 NFL season and continuing through the 2024 NCAA March Madness season.