SharpLink Gaming Ltd. unveiled its plans for launching C4 BetSense, a sports industry-focused content creation and recommendation engine powered by generative Artificial Intelligence ("AI"). Utilizing advanced machine learning algorithms, generative AI is a type of technology that can produce various types of content, including text, imagery, audio and synthetic data in a matter of seconds. The C4 BetSense platform will leverage generative technologies to produce an endless array of tailored fan betting offers and recommendations.