Sidetrade has announced the hiring of Carole Benichou as its new Chief of Staff and latest addition to the executive committee. In her role as Chief of Staff, Benichou will act as a strategic advisor to Sidetrade's CEO Olivier Novasque. She will play a key role in instrumentalizing Sidetrade's vision and go-to-market strategies, creating added value with a unified global approach.

Furthermore, Benichou will spearhead the development of strategic alliances worldwide with an emphasis on the Big 4 consulting firms and will also contribute to M&A initiatives. Benichou brings to Sidetrade an exceptional strategic acumen with two decades of experience spent devising marketing, go-to-market, alliances, pre-sales and customer success strategies at large American corporations, Procter & Gamble and Microsoft. Prior to joining Sidetrade, she was Senior Director in Azure Data & AI at Microsoft where she led pre-sales and customer success.