Simply Better Brands Corp. announced the further expansion of the TRUBAR relationship with Costco in a new national distribution launching on March 5, 2024. The selection of TRUBAR for inclusion in the latest Costco MVM promotion program marks the second national distribution for the brand following the introduction of TRUBAR in Costco warehouses in 2023 as part of the brand's strategy for continued multi-channel distribution growth.

The promotion will feature TRUBAR "Oh oh cookie dough" and "Daydreaming about donuts" bars.