Simply Better Brands Corp. announced that TRUBAR continues its expansion of distribution, portfolio, and capability. The brand is fueling clean ingredient, delicious, and indulgent nutrition in the protein bar category with guardrails of vegan, soy-free, no sugar alcohol, non-GMO, and gluten-free attributes.

This year marks a significant momentum with the addition of a dedicated, national full-service sales team from Acosta compelling TRUBAR into conversations with some of the players in the market. Recent accomplishments are as follows: COSTCO: B Building on its national promotion earlier this year, and above-hurdle rate sas velocities, TRUBAR has now launched a second item into COSTCO with a dual pack of "Get in my belly, PB and jelly", and "It's mint to be chip.". This innovation is in addition to its current base item of "Oh oh cookie dough" and "Daydreaming about donuts." The broader portfolio will provide more flavor variety to TRUBAR loyalists on their "stock up" trip.

BJ's Wholesale: Seeing the demand for TRUBAR in the marketplace, BJ's Wholesale has added TRUBAR into 164 locations with a dual pack of "Oh oh cookie dough' and "Daydreaming about Donuts". Canadian Market: Building on an already diverse retailer footprint in the Canadian market, TRUBAR has confirmed new distribution into 252 locations of Sobey's and 35 stores of Longo's. Both chains are slated to start this November 2023. Manufacturing capacity: To ensure its ability to meet growing demand, TRUBAR has added a second manufacturing facility to its supply chain.

This expansion is expected to triple its current base and is slated to commence manufacturing in December 2023. The addition of this secondary supply chain is poised to significantly reduce lead times, add greater pack flexibility, and reduce COGS driven by scale. This evolution is a key milestone in its journey, ensuring that TRUBARS continue to be readily available and accessible to health-conscious consumers nationwide.

The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness.