Simply Better Brands Corp. announced the further expansion of TRUBAR in the convenience channel with the addition of Sheetz, a major mid-Atlantic convenience chain, as its newest retail brand partner. TRUBAR will be distributed chainwide across the +700 Sheetz outlets in Pennsylvania, West Virginia, Virginia, Maryland, Ohio, and North Carolina.

The distribution will feature TRUBAR "Oh oh cookie dough," "Daydreaming about donuts" and "Smother Fudger Peanut Butter" bars.