SINOMEDIA HOLDING LIMITED 
By Financial Highlights
(RMB '000 unless specified otherwise) | For the six months ended 30 June | |||
2012 | 2011 | Change | ||
Revenue | 700,742 | 719,939 | -3% | |
Gross Profit | 159,936 | 152,884 | +5% | |
Profit from operations | 107,771 | 107,853 | - | |
Profit attributable to equity shareholders of the Company | 79,049 | 72,708 | +9% | |
Basic earnings per share (RMB) | 0.142 | 0.128 | +11% |
(24 August 2012 - Hong Kong) - SinoMedia Holding Limited
("SinoMedia" or the "Company", together with its
subsidiaries, known as the "Group"; stock code: 623), a
leading media corporation in China, is pleased to announce
its interim results for the six months ended 30 June 2012.
With revenue maintaining at about the same level as compared
with the same period last year, as well as cost of services
and operating expenses effectively under control, profit
attributable to equity shareholders of the Company amounted
to RMB79.05 million, representing a year-on-year increase of
9%.
The first half of 2012 was a slow half for China's
traditional media industry. According to research data
released by Nielsen, total television advertising spending
recorded in January and February 2012 declined by 2.97%
year-on-year. After a slight rise in the second quarter,
according to a report published by CTR Marketing Research,
the total traditional media spending grew 3.9% year-on-year
in the first half of 2012. In particular, television media
spending grew by 5.3%, somewhat faster than overall growth.
Despite the impact of the macroeconomic environment on the
market, the Group achieved a total of revenue RMB700 million
for the six months ended 30 June 2012 by enhancing sales
efforts and offering a diversified product portfolio.
Commenting on the interim results, Chairman of the Company,
Mr. Chen Xin said, "Although the economic downturn brought
considerable challenges to the operating environment of the
market and the industry, the Group still actively promoted
its strategic expansion. While continuing to consolidate its
market share of China Central Television ("CCTV") and other
core media resources, the Group focused on fostering and
expanding integrated brand communication services. Through
investments in vertical portals and digital television
channels, the Group integrated television, the Internet and
mobile terminals to achieve breakthroughs for simultaneous
developments, moving from the midstream towards
the upstream and downstream of the media industry
value chain. During this process of transformation, SinoMedia
strove to satisfy customers' demand, optimise its media
competitiveness as well as leverage its capital strength to
accommodate industry trends which helps the Group achieve
long-term development and lay a foundation for future
growth.
