Motion for Joint Administration Filed by SITO Mobile Solutions, Inc.
November 08, 2020 at 11:00 pm EST
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SITO Mobile Solutions, Inc., along with its affiliates, filed a motion for joint administration of their Chapter 11 bankruptcy cases in the US Bankruptcy Court on November 9, 2020. As per the motion, the debtor seeks the joint administration of the cases of its affiliates, SITO Mobile, Ltd. and SITO Mobile R&D IP, LLC with its own case for administrative and procedural purposes. SITO Mobile Solutions, Inc. has been proposed as the lead debtor.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 
