SITO Mobile, Ltd. Appoints Alex Cherones as Head of Product Development
November 05, 2018 at 04:05 pm EST
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SITO Mobile, Ltd. announced the appointment of Alex Cherones, to lead the company’s product development team. Cherones joins SITO Mobile from AT&T, where he most recently held the title of Director of Security Solutions. Over the last 15 years, he was responsible for over $7 billion in development responsibility. Prior to AT&T he was President of Laconia Advisors. As Head of Product Development at SITO, Cherones will lead the company’s strategic development, execution and management of the company’s innovative and evolving product line.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 
