SITO Mobile, Ltd. Appoints Sean Clayton as Chief Strategy Officer
January 28, 2019 at 09:15 am EST
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SITO Mobile, Ltd. (SITO) announced the appointment of Sean Clayton as Chief Strategy Officer. In his new position, Clayton will lead SITO’s new Strategic Advisory Group, designed to enhance its product development offerings with a data-first, consultancy approach for evolving client needs. Clayton was previously Executive Vice President of Enterprise Solutions at company. The Strategic Advisory Group will work closely with the current sales and service force to accelerate revenue growth around SITO’s new data, cross-channel media and analytics solutions. Clayton’s new responsibilities include oversight of five client-centered consultancies: Entertainment and Travel; Retail and QSR; Automotive; Consumer Packaged Goods; and Pharmaceuticals. Since joining SITO Mobile in 2016, Clayton has played a critical role in fortifying SITO Mobile's position as a leader in data-based marketing. In his previous roles as Vice President of Strategic Accounts and Executive Vice President of Enterprise Solutions, he developed highly-customized, strategic media solutions and predictive models, resulting in improved performance and revenue results for SITO Mobile’s cross-industry clientele.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.