SITO Mobile, Ltd. announced the introduction of its new consumer feedback research tool, Quantified Consumer Experiences (QCX), a survey instrument designed to measure the impact of digital ad campaigns on brand perceptions, ad recall, message association and purchase intent. Optimize campaigns based on granular qualitative insights. Tailor questionnaire and creative branding to support any vertical. Control experiment methodology to guide results. Quantified Consumer Experiences (QCX) allows SITO customers to look beyond traditional impression and views metrics to measure their campaign's impact on brand perceptions and behaviors throughout the consumer journey.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 