SITO Mobile, Ltd. Launches the SITO Channel Alliance
July 03, 2018 at 08:00 am EDT
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SITO Mobile, Ltd. launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic resellers of SITO's real-time location data, consumer insights, and omnichannel media activation services. SITO’s expertise in location data, combined with data verification, enrichment, modeling, and real-time measurement, provides SCA partners with an enhanced solution that goes beyond location data alone. This comprehensive industry solution removes unnecessary intermediaries from the modern-day media workflow and streamlines its partners' ability to deliver data-informed personalized solutions to their clients. The SITO Channel Alliance provides the opportunity for businesses to experience a seamless handoff of real-time location data and enriched consumer insights to an in-house media team capable of delivering standalone research, and/or full-service media activation. With dedicated account managers, ad ops, and creative teams, its managed service offering is capable of managing the entire media workflow (Program ideation to delivery to success measurement). Instead of piecemealing vendors and managing data handoffs with the hopes that the findings will remain intact, the SITO Channel Alliance alleviates the need to involve multiple vendors who each support one element of the media campaign and do not create value as a single fluid interactive system.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.