Consensus announced the beta launch of its integration with Slack. Presales and sales teams using Slack and Consensus will now be able to easily share and track interactive video demos and other product-led content into communication channels and conversations inside of Slack. Because buying software is a complicated process, companies turn to tools like Consensus to automate the process of creating and sharing demos and other presales created content that buyers want to see.

Recent research shows that only 98% of sales engineering teams now support functions outside of sales (such as Marketing and Client Success), all while trying to maintain a workload that sees them conducting more demos year over year. Giving sales teams the ability to quickly insert automated demos into Slack, the place where technical sales teams are already working, enables them to give buyers critical information without leaving the channels where they have established the context for the problems buyers are trying to solve. This eliminates demo lag time and helps sellers coach buyers along the journey to making a purchase.

It also improves adoption of the Consensus platform because it's even easier for the Sales team to use. Within Slack, revenue teams can access their Consensus demo library, select interactive video demos they wish to insert, and place them into channels and threads they use to interact with customers, prospects, and team members.