Sleep Country Canada Holdings Inc. announced that Stewart Schaefer has been named President of Sleep Country, and will continue to serve as President of Dormez-vous. Dave Friesema will remain in his position as Chief Executive Officer. Schaefer's presence in sleep retail has been ubiquitous for nearly three decades. Most recently serving as Chief Business Development Officer of Sleep Country, he was a key architect of the Company's enhanced service model and omnichannel transformation. In his new role, Schaefer will continue to guide the Company to long-term growth along its three strategic platforms: providing a world-class customer experience, enhancing channel and product innovation and helping Canadians achieve their best sleep as a pillar of wellbeing.