Research reveals that independent cyber safety certification is just as important as friends' recommendations for future product purchases.
Eight out of ten (81%) people participating in a recent study of consumers in the
The study found that more than one in two (58%)
Cybersecurity and data privacy concerns appear to be becoming more influential in smart home and personal IoT device purchasing, based on three sets of findings:
The top smart device cybersecurity concerns:
a cyber-attack to steal and sell personal data on the dark web (55%);
damage to the equipment and injury to a person and extorting money (51%);
government bodies stealing sensitive data (47%).
These concerns were ahead of health fears from electromagnetic waves emitted by devices (36%).
When purchasing, two-thirds of consumers think that securing the device is very important (64%). When a consumer has already purchased an IoT device for monitoring children or assisting a frail person, security factors are even more significant - 81% and 76%, respectively.
Seeking help in making the right purchase based on cybersecurity and safety considerations suggests a strong desire among consumers for independent assessment. Almost three-quarters (73%) of
While most (69%) said the installation was easy, close to one in three consumers (31%) said it was difficult. After cost, the main areas for improvement with smart devices ranked as: being easier to install and configure (second), greater guarantees of privacy (third), and against failure or malfunction (fourth).
'While the
The study was conducted by the independent market research agency Doxa and surveyed a representative sample of 1,000
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