Snap Inc, an American social media company in MENA, has appointed Rasha El-Ghoussaini as the new head of agency. With an impressive track record spanning over 18 years, El-Ghoussaini has been a key figure at Snap Inc, where she has previously served as the Head of Industry, working across multiple verticals. Joining Snap in May 2017, El-Ghoussaini has played a pivotal role in shaping the company's strategy in the region, working with the leadership team to drive continued growth.

As the newly appointed Head of Agency at Snap Inc. in MENA, El-Ghoussaini is poised to bring her extensive experience to formulate, build and execute strategic partnerships across the agency ecosystem. Her role will involve cultivating relationships across the agency ecosystem, engaging with leadership, and building capabilities across the networks.