Snipp's platform will enable Shiseido Canada to implement a series of programs across select business units with the aim of enhancing its marketing investment to foster further growth and penetration of its business. The first deployment of the platform will be in the Canadian market. The platform will cover fragrance brands within the
'Partnering with Snipp gives us the flexibility we need to be even more effective marketers. We will be able to leverage their modular technology stack in various ways to achieve a diverse set of objectives throughout the year, across various brands in our portfolio as well as securely across geographies' said
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