Snipp Interactive Inc. and Triple llc announced a strategic partnership to deliver CPG-funded, SKU-level, everyday purchase offers via financial institutions' cash-back reward programs. This new partnership will deliver brand-funded rewards on everyday spend items in categories like food, pet, and health & beauty products that will bring a higher level of engagement to bank loyalty programs and open a new shopper marketing and promotions marketing channel. The combination of Triple's next generation card-linked offers platform and deep consumer & merchant banking relationships meshes perfectly with Snipp's decade of experience managing over 150 million SKU-level transactions with leading global CPG advertisers. This partnership is at the forefront of two trends.

Mobile couponing is expected to grow at an annual compounded growth rate of 56.5% by 20251, and 66% of consumer banking customers open their banking apps at least once per week2. The new cash-back offers powered by Snipp through the Triple customer base represent a significant improvement in the types of rewards offered to consumers as part of banks' cash-back rewards programs, bringing the CPG-funded, SKU-level rebates from grocery, drug and convenience stores that consumers demand. Consumers use credit cards most frequently on groceries and general merchandise, representing 27.4% of monthly spend3.