PredictHQ has announced a partnership and integration with Snowflake, the Data Cloud company. Snowflake customers will now be able to access PredictHQ's forecast-grade event data in their preferred, supported cloud environment. Through this partnership, Snowflake customers will be able to access PredictHQ's Demand Intelligence offering via Snowflake Data Marketplace, enabling them to identify which events impact their demand so they can forecast and plan more accurately. Customers can choose from the sample listings such as attended and non-attended events including sports, conferences, concerts, school holidays and many more or unscheduled events such severe weather. Customers can also request a custom offer via the personalised marketplace listing. Companies such as Uber, Domino's and Accor Hotels use PredictHQ's intelligent event data to identify their demand drivers in advance so they can prepare to meet it. Snowflake's customers will be able to quickly and easily access PredictHQ demand intelligence through its integration with Snowflake Data Sharing, without the hassle of any ETL processes. This means they can easily access local insight at scale through PredictHQ's 19 event categories in order to prepare for anomalies in advance, and reduce their forecasting error rate.