Som Distilleries and Breweries Limited welcome Anand Agrawal as new Chief Marketing Officer. With a robust portfolio of over 2 decades in Brand Management, Trade Marketing, Operations and Business Development, Anand brings a wealth of expertise and a proven track record of transformative leadership to the company. His strategic foresight will be instrumental in steering the company's entry and expansion within premium segments of the beverage industry.

Anand's career includes significant tenures at Hindustan Unilever Ltd, United Spirits Ltd. (Diageo), and Pernod Ricard India Pvt Ltd, where he successfully led initiatives that substantially improved market share and fostered strong consumer preference for numerous iconic brands. He will oversee the marketing strategies for prominent flagship brands, including Woodpecker, Hunter, Black Fort, Power Cool, and Milestone Blue, aiming to elevate their consumer preference & building stronger connect with the brands, along with entering premium beer, Scotch, and Indian Single Malt (ISM) segments.