Sonasoft Corp. announced AURA, the first AI system that works alongside all user's existing systems to give user's entire team unrivaled insights and assistance. From HR to customer support, user's team relies on tools like Salesforce, Zendesk or Zoho. Rather than reinvent the wheel, AURA works alongside these existing tools and adds a layer of intelligent automation. It uses Sonasoft’s AI technology to enhance and extend the capabilities of these tools, allowing user to resolve issues faster, work more efficiently, and increase productivity. AURA stands for Anticipate, Understand, Resolve and Assist. It will anticipate user's requirements by analyzing past actions and events and creating detailed forecasts. It understands humans, adding powerful chatbot capabilities and natural language processing to user's existing tools. It will resolve issues automatically based on learning how user's team has resolved them in the past, freeing up user's team to concentrate on what matters. Above all, it will empower user's whole team, from customer support agents and HR operatives to engineers and salespeople. AURA is only possible because of Sonasoft’s unique AI platform, NuGene. No other AI platform is able to cope with such a rich and broad mix of data. The result is a system that will transform how user's people-facing teams work and allow user to shift resources from call centers to more productive tasks. It helps user's team cut through the noise, deflecting and resolving issues before they arise. For instance, it might actively spot a user having login problems and provide them with advice on known workarounds. Or it can intercept a support request, analyze it, and provide helpful advice based on AURA’s knowledge of user's systems. Before this, case deflection would simply use text recognition and find help articles that might be relevant, but most often aren’t.