SPLASH BEVERAGE GROUP INC announced Appointment of Peter McDonough, a Global Brand Builder with - Proven Leadership in Accelerating Sales and Market Share to Its - Board of Directors. Mr. McDonough brings innovative thinking to transform business performance from his leadership experiences directing global organizations in industries such as personal care products, alcoholic beverages, consumer appliances, power tools and bioscience technology. He currently serves as Chief Executive Officer of Trait Biosciences and previously served in senior executive roles at Diageo, Procter &Gamble, Gillette, Duracell and Black &Decker. Mr. McDonough is an alumnus of Cornell University and holds a Master of Business Administration from the Wharton School of Business. He currently serves on the Board of Directors of Trait Biosciences, Franklin Templeton's Benefit Street RFT and on the Advisory Board of Viridian Capital Advisors. Mr. McDonough previously served on the Board of Directors at The Advertising Council of America and Effie Worldwide.