Sportradar and the National Basketball Association (NBA) announced the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar's over-the-top (OTT) solution. Sports betting content, such as point spreads, over-unders, and money lines, will be seamlessly integrated into the NBA's live streaming platform, elevating the in-play betting experience. Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass.

When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA's official betting partners, through a seamlessly embedded link. emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content, such as advanced team and player insights, polls, voting and trivia widgets. Sportradar's exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.

Sportradar has been an official partner of the NBA since 2016, and is the exclusive, worldwide distributor of NBA data.