Deutsche Telekom and SPORTTOTAL AG expand their collaboration: FORTY10 GmbH prevailed against renowned competitors with its innovative production concept in a complex tendering procedure, allowing it to secure a multi-year contract for moving image production on behalf of MagentaTV. As a media company, the Cologne-based technology and streaming experts will gradually switch Magenta TV live production to remote production, also with the aid of AI-based camera work, and automate production processes. As early as the winter of 2022, Forty10 will produce the FIFA Football World Championship from Qatar as MagentaTV's key producer.

SPORTTOTAL AG anticipates growing annual revenue contribution in the double-digit million range from the new production subsidiary as from 2022. Going forward, Forty10 is to develop content-related services and business models. SPORTTOTAL was compelling in the tendering process, due above all to its outstanding competence in the field of AI-based automation of broadcasting processes - the result of extensive investment in proprietary technology development in recent years.

SPORTTOTAL ranks as one of Europe's market leaders in this field. Furthermore, SPORTTOTAL draws on long-standing expertise and its own platform technology for streaming offerings. The contractual partner of Deutsche Telekom is the newly founded SPORTTOTAL subsidiary FORTY10 managed by Peter Lauterbach and Oliver Grodowski.

As part of the cooperation, FORTY10 is to gradually switch moving image production for MagentaTV, also with the aid of AI-based camera work, to remote production and to automate production processes. Deutsche Telekom and SPORTTOTAL are expanding their successful cooperation through this collaboration. An intensive distribution cooperation between SPORTTOTAL subsidiary sporttotal.tv gmbh, one of Germany's largest multi-sport streaming platforms, and Telekom Deutschland GmbH has been concluded with a fixed term until 2026.

In addition, the two companies have been working very successfully on free-to-air linear TV entertainment offering "#dabeiTV" on MagentaTV since 2020. In the very first year, the broadcast station thrilled more than 100 million viewers with a mix of TV series, coverage, documentaries, sports and talks, as well as top events changing on a monthly basis.